The  Calverton  Zoo


Animal  Sanctuary

Business  Plan



















                                                                                                Prepared by

                                                                                                Susan M Hansen

                                                                                                april 15th, 2005

                                                                                                Rev. Dec 5th, 2005

Executive Summary




At the Calverton Zoo and Animal Sanctuary, every animal tells a story. The lion saved from a roadside zoo, the chimpanzee rescued from a research laboratory, the wild horses saved from slaughter, the retired circus elephant, the exotic and illegal pets confiscated by the authorities. Animals that have been abused, neglected, or exploited.


In the timeless words of Diogenes Laertius, “The only good is knowledge, and the only evil is ignorance.”


Their stories will educate the public about the conditions that exist for animals today. They will touch the minds and hearts of young and old alike and inspire compassion.


And we will begin to make the world a better place.

Table of Contents



Description. 4

Comparison: Zoo vs. Sanctuary. 4

Similarities. 4

Differences. 5

Summary. 6

Products and Services. 7

Market Analysis. 8

Community Support 8

Demographics & Size. 8

Marketing Plan. 10

Fundraising. 10

Operations Plan. 13

Design. 13

Employment 14

Internship program.. 15

Admission. 15

Financial Plan. 16

Expenses. 16

Cost to Build. 16

Cost to Manage. 16

Income. 17

Funds to Build. 17

Funds to Manage. 17

Management 18

Exit Strategy. 19

Conclusion. 20

Quote. 21

Appendix. 22



The Calverton Zoo and Animal Sanctuary will be owned and operated  by a non-profit organization in conjunction with the Wild Animal Orphanage. It will lease 300 acres of land owned by the Town of Riverhead. Under this arrangement, the sanctuary will be completely responsible for the animals in their care, thus protecting the town from any liability.


The Calverton Zoo and Animal Sanctuary will combine elements of zoos and sanctuaries and manifest the vision of these facilities in a unique and revolutionary way. This will be an unprecedented, state-of-the-art facility, deserving of international acclaim. It will lead the way for a new generation of animal sanctuaries and serve as a paragon for future facilities.



Comparison: Zoo vs. Sanctuary


Simply put, a zoo believes in breeding and captivity as a means to ensure the survival of a species. An animal sanctuary focuses on providing a safe haven for animals in need.


This is the essence of their difference.

Upon closer examination, we will find other differences, but similarities as well.




-         Long Term Goals
Both have the ultimate dream that a time will come when their facility is no longer needed. It is a fantasy where peace becomes reality and man learns to live in harmony with his fellow man and with nature. And it is a dream of returning the animals to their natural environment.

-         Animal Care
Both protect the animals in their keep and strive to provide them with the best possible, natural environment, free from stress and need.

-         Education
Both serve to educate the public. To make others aware of the issues and threats to these animals and to instill a respect and reverence for all life and the world which we all share.

-         Licensing
Both require proper licensing to house each species of animal within their facility. Both are subject to regulations and/or inspections by various governmental agencies, including the U.S. Department of Agriculture (USDA), the Department of Environmental Conservation (DEC) and the U.S. Fish & Wildlife Service.



-         Conservation Investment
A zoo’s philosophy is grounded in conservation. While animal sanctuaries support this basic philosophy as well, zoos are more “active” about pursuing it. They visit foreign countries, invest in research, sponsor special programs and purchase land for preservation … all in pursuit of this objective. It is an extremely worthy and just cause. It is also very costly.

-         Endangered Species
Similarly, zoos will devote a great deal of time and money to preserve endangered species. Two strategies used by zoos to protect animals at risk are captivity and breeding. While sanctuaries recognize the importance of all living animals, they will not breed or keep animals in captivity, at the expense of removing them from their natural habitat.

-         Diverse Exhibits (and costs)
Zoos usually have more diverse and exotic exhibits. This requires more expertise and a greater knowledge of specie-specific diets, needs and veterinary care. It also requires more money.

-         Public Access
Zoos are open to the general public. Sanctuaries oftentimes have limited access. The reason behind this restriction is to more closely emulate a “natural” environment and to avoid any stress as a result of an “unnatural” human presence which is not found in the wild.

-         Size
Sanctuaries typically provide more space per animal than zoos.



In summary, a zoo is a more complex facility than an animal sanctuary, requiring more expertise and money to operate. A sanctuary is more simplistic: its focus is to protect rescued animals.


The Calverton Zoo & Animal Sanctuary will combine elements of both facilities.

It will care for a variety of animals and diverse species.

It will provide animals with a natural and stimulating environment.

It will not remove animals from the wild.

It will not promote breeding.

It recognizes that the ultimate solution to the issues at hand requires educating the public.

To achieve this end, the Calverton Zoo and Animal Sanctuary will be open to the general public.


Products and Services


When one researches the existing wildlife facilities on Long Island, the findings are slim. Of the facilities that do exist, the size and/or exhibits are limited and in some cases, the admission is costly (see Appendix, Att. A). A few wildlife refuges can be found, but public access is restricted and the public display of wild animals is prohibited by law.[1]


It is no wonder that the Bronx Zoo, which is 50 miles from the Suffolk/Nassau border, is a perennial field trip for nearly every school on Long Island.


The Calverton Zoo and Animal Sanctuary will be a destination for school trips, family outings throughout Long Island and all visitors.


It will offer a wide variety of animal species in a unique, natural and recreational setting for the Long Island community and visitors.


It will be a major attraction of unparalleled diversity and educational value, which will appeal to young and old alike.


It will partner with institutions of higher learning, offering an internship program for those pursuing careers in related fields.


It will promote tourism, create jobs and preserve our quality of life.

Market Analysis


You may ask, “What makes you think this can be successful?”


Did you know …?

-         more people visit zoos in this country than all of professional sporting events combined?

-         a “successful” museum or science center realizes 10% local attendance; a “successful” zoo achieves over 50% local attendance?

-         New York State Education law Section 809 requires every elementary school that receives state funds to include instruction in humane treatment and protection of animals? (



Community Support


The fact of the matter is, nearly everyone enjoys going to a zoo and seeing live animals. Nearly every child on Long Island will visit (and their families) … in all likelihood, several times, over the years!


On 10/02/04 and 10/09/04 a general information booth describing the facility was on exhibit at the NOFA expo in Jamesport and the Riverhead Country Fair. A petition supporting a local zoo and animal sanctuary was signed by 384 Long Island and Riverhead residents (see Appendix, Att. B for a sample of the signed petition - complete copies are available upon request).


This year an additional 43 signatures were added to the same petition at the Riverhead Country Fair for a total of 427. This may not seem impressive, but keep in mind that this reflects one person’s effort in only 3 days.


The public’s response has been extremely favorable.



Demographics & Size


Master Planner and architect, Azeo “Ace” Torre is president of an architectural firm based in Louisiana with over 30 years experience in complex projects of this nature. He identified the formula used for  determining the size of a zoo facility that an area can support:

1 acre per 10,000 people within a 50 mile radius.


Using Riverhead as a point of reference, this would cover virtually all of the Nassau/Suffolk area and parts of Connecticut. Long Island’s population of 2.78 million residents would translate into a 278 acre facility. However, when one considers Long Island schools and its 470,000 student body (K-12), the proximity of New York City and its population of nearly 8 million and the tourists that visit Long Island throughout the year, I believe this size is conservative.


Ideally, I would like to begin with 300 acres and allow for future expansion.


The Bronx Zoo is 265 acres.


Marketing Plan




Needless to say, fundraising is going to play a major role in this project. I have been in touch with 3 independent consultants in the New York area who are affiliated with the Association of Fundraising Professionals. Charles D. Kimpel, a former Riverhead resident and principal of Philanthropic Consulting Services in NYC was particularly helpful. He provided me with a comprehensive outline of the steps in a capital campaign and an understanding of his services.


Like many disciplines today, philanthropy can be viewed as an art and a science. A “pattern of giving” is used as a model for determining the breakdown of the donations one can expect. This pattern emerges as percentages of the total monetary goal:


1 gift                              → 10%

next 10 gifts        → 30%

11 gifts                → 40%


next 100 gifts      → 30%

remaining gifts    → 30%

                            → 60%


grand total           → 100%


The strategy of the capital campaign is summarized in 3 steps:

Step 1: establish board members or founders

Step 2: feasibility study identifying major donors

Step 3: managing the campaign


Step 1 involves identifying potential candidates who will commit to the project and obtaining their support. Candidates typically are influential members of the community who will contribute financially and assist in identifying other major donors. Approximately 6-10 individuals are needed.


Step 2, the feasibility study involves:

-         contacting the potential major donors identified in step 1

-         requesting and arranging interviews (approx. 50-100)

-         obtaining their support


The fundraising professional plays a major role in these steps. He will identify prominent individuals and philanthropists, who have demonstrated an interest in animals and wildlife, as potential board members. He will request an interview to present this cause and to obtain major financial contributions. Once a Board of Directors or Founding Members is established, their responsibility lies in identifying other major donors. The fundraising professional will similarly contact these individuals and request interviews.


Steps 1 and 2 are the “Silent Phase” and are used to secure large donations. It should achieve over 50% of your fundraising goal and should take approximately one year.


The success or failure of this phase can be measured based upon the response. If 50% of the monetary goal cannot be reached, the feasibility of the project can be reconsidered.


What is especially strategic about this phase is that it is low-risk. If the project fails, money is returned.


The cost of a fundraising consultant, such as Mr. Kimpel is $160/hr. I initially thought this sounded high, but if successful, his services would help to secure $8-10 million dollars[2]. Also, if successful, his fee would be covered by the money raised, and the cost will be nothing.


His estimate for this stage was $48,000.



Note! This total cash layout will be the responsibility of the non-profit organization. There is no risk to the town. This proposal represents what could potentially be one of the biggest attractions on Long Island.


In summary, the goals and objectives at this stage are:

-         Establish Board of Directors or Founder’s Society

-         Endorsement/commitment from community leaders, individuals

-         Endorsement/commitment from local businesses

-         Endorsement/commitment from the Long Island Association and other organizations



Step 3, managing the campaign, requires forming a committee, organizing and training volunteers for soliciting contributions.


This phase will involve fundraising campaigns targeting the general public. Local chapters throughout Long Island will be established to coordinate fundraising activities within their area. It should take about 1 year.


Goals and Objectives:

-         Establish local chapters (within Long Island towns)

-         radio announcements

-         schools

-         “Brick Markers, USA

-         other fundraising activities (see Appendix, Att. C).

Operations Plan




Overall Design
The overall design will be a collaborative effort with input from management, the board of directors, select committee members and a professional architectural firm. Consistent with most major undertakings, this facility will be built in phases over the course of several years. Phases will begin as funding allows.


Work with the land

In any good sanctuary, safety and security go without saying. That aside, an overall approach to the design would focus on using the land in its current state. Large boulders, felled trees, low areas and other natural elements will be incorporated into the design, to be used by the animals. This approach would also help to control costs.


Maximize animal habitat
The living space for the animals should be maximized. This would mean minimizing the area for visitors. Paths should be designed to segregate and possible “enclose” visitors, rather than animals.


Handicap access/trolley service
Consideration must be made for the handicapped. Pathways must be suitable for wheelchairs and small motorized vehicles.
Also, one idea/option for touring the facility could be a trolley.


A playground area should be incorporated for children. Kids often recall the “best part” of a trip as something that enabled them to be active. A zoo-theme would prevail (i.e. a slide shaped like a giraffe, monkey bars with monkey images etc.).

Also, this attraction would be outside the actual facility, where local residents (or anyone) could come with their children, without having to pay admission.


Concession Stand
This is an area that has many possibilities. Options include:

- contracting outside vendors

- leasing space to major food chains (i.e. McDonalds etc.)

- an enclosed restaurant, offering catered parties


An indoor facility would include seating and movie viewing. This would be used for educational documentary-type films and also entertainment. Disney World has an exhibit, “A Bugs Life” that is like this. It is amazing and would be ideal to emulate. This would also be useful on rainy days.


Gift Store
The gift store would be run by the non-profit organization and space could also be leased to private vendors. Gifts will have a wildlife theme and include small animal statues, framed pictures and posters, tee shirts, many with the Calverton Zoo and Animal Sanctuary insignia and logo.


Boarding for Horses

One group of rescued animals will be PMU horses. These are horses used by farms for the production of premarin. The horses are bred and some are subsequently sent to killing farms. The offspring are sometimes auctioned with dismal futures. Accommodations for these horses will be expanded to enable boarding of local horses, as a means of generating additional revenue.




Based on 300 acres and several hundred animals, the facility will employ approximately 60 people when fully operational.



Full time

Part time








Animal keeper










Grounds keeper/ maintenance





Gate keeper/attendant










Gift Store





Trolley service










Administrative Assistant





Volunteer Coordinator





Fundraising Coordinator





Total   60+







Internship program


The Calverton Zoo and Animal Sanctuary will offer an internship program to college students and/or qualified applicants pursuing careers in animal care, veterinary medicine, zoology, biology, wildlife management, conservation and other related fields.


Partnerships will be formed with local, state and national colleges and universities offering degrees in these disciplines.


The program will accept approximately 6 interns at different intervals throughout the year. These are non-paid positions. Interns must be at least 18 years old, and commit to a 3 month term, working full time.


A similar program is successfully run at the Big Cat Animal Rescue, a non-profit educational sanctuary in Tampa, Florida (




Admission to the Calverton Zoo and Animal Sanctuary will be approximately the same, or less than admission to the Bronx Zoo. General admission varies according to season, day of the week and adult/child/senior standing. A complete list of General Admission fees for the Bronx Zoo can be found in the Appendix, Att. D. In general, these prices range from $6-$11.


Group and membership discounts are available.

Parking and special exhibits are not included.

Financial Plan


Most zoos and all animal sanctuaries have to face the real world, and be self financing. The Calverton Zoo and Animal Sanctuary is no exception. Non-profit status does not exempt an organization from the need to make money and a balance must be found between income and expenses.


There are two basic categories for expenses or costs to consider: cost to build and cost to maintain.

Similarly we can consider two basic categories for funding or income: funds to build and funds to maintain.




Cost to Build

To build a world-class zoo today would cost approximately $1 million dollars per acre.

A world-class sanctuary would cost approximately one tenth of that, or $100,000/acre.[3]


The Calverton Zoo and Animal Sanctuary will adhere to a budget that is consistent with a sanctuary.

Thus, 300 acres would require approximately $30 million.
This still sounds like a lot of money and it is. But, keep in mind that the facility is going to be built over the course of several years. Phases of development will be established in the design stage and implemented when monetary goals have been reached.


I envision 4 phases, with each phase set at $8-10 million.


Cost to Manage

The cost to manage a zoo is approximately $12/per person3.

Using this formula, the Bronx Zoo, which is 265 acres and welcomes over 4 million visitors per year, would require $48 million. In fact, their operating cost for 2004 was $43 million[4].


Using one tenth to estimate the management costs for a sanctuary, compared to a zoo, calculates to $1.20/per person.


If we anticipate 1 million visitors5, the cost to manage a 300 acre sanctuary is approximately $1.2 million/year.



Funds to Build

A number of successful zoos in the U.S. resulted from a partnership between a local branch of government and a non-profit organization. The non-profit organization is responsible for raising the funds necessary to build the facility. However, in many cases, there is a matching dollar agreement: for every dollar raised, the local government contributes one dollar. This arrangement is ideal because it reflects the commitment and support of elected officials and gives credibility to the project. This is particularly important when soliciting contributions from the immediate and surrounding areas.


I wish to emphasize that although this arrangement is preferred, it is not mandatory. While financial backing by the town or county would virtually guarantee a zoo and sanctuary for Long Island, the success of the project is not contingent upon it. Additional details are discussed in the fundraising section of this proposal.


Funds to Manage

A successful zoo will carry 70-90% of its costs and is often subsidized by local government.

An animal sanctuary carries 100%, because it is privately managed and government funding is not available.


The Calverton Zoo and Animal Sanctuary’s financial goal is to be 100% self supporting.


If we take a conservative estimate of the number of visitors (1 million) per year[5], and a conservative estimate of the admission price ($6), we are well within the range to manage the facility using admission alone ($6 million/year).


Other funding sources include corporate and private donations,

bequests, membership fees, grants, and revenue from the concession stand and gift shop.



The Wild Animal Orphanage (WAO), a non-profit organization located in Texas is prepared to commit to this project. It is one of the nation's largest and most reputable permanent sanctuaries for unwanted, abused, and non-releasable wild and exotic animals.

They are a non-profit 501(c) (3) tax exempt organization. A summarized copy of their Annual Report and (FY 2003) IRS Form 990 can be found in the Appendix, Att. E. 

The WAO is licensed by the United States Department of Agriculture (USDA) under the Animal Welfare Act and is inspected regularly.

The WAO also serves as an educational facility for schools and the general public. Proper diets and veterinary care are provided for a wide variety of species who have found a home at the orphanage.

Founded in 1983 and nestled peacefully over 112 acres in Texas, WAO currently houses hundreds of once unwanted wild and exotic animals.

Bears, wolves, several species of big cats (i.e. lions and tigers), monkeys, and a variety of small mammals and birds are housed in large natural enclosures and are cared for by qualified staff for the remainder of their lives.

These animals come to their sanctuary from throughout the United States after being displaced from the exotic pet trade and the entertainment industry. The sanctuary has also rescued animals from England, Greece and Mexico. A partial list of agencies that have placed animals at the WAO sanctuary can be found in the Appendix, Att. F.


Additional information can be found at their website

Exit Strategy


In most business plans, this section includes a strategy which shows your potential investor that you understand his/her need to get out of their investment, usually in the form of a merger, acquisition or public offering.

In the Calverton Zoo and Animal Sanctuary business plan, “getting out of your investment” is evaluated from two perspectives: 

-         success

-         failure


If the plan succeeds, this is a moot point. The facility will be self-supporting and Riverhead will most certainly benefit: revenue, tourism, job creation, recreation, education, quality of life etc.


If it fails, the investment is insured by the fact that the town will still have what it started with: land. And we all recognize what that is worth on Long Island. It is virtually a no-risk situation.


Even if the Calverton Zoo and Animal Sanctuary were to fail 10-20 years from now, the animals would be placed in other sanctuaries and Riverhead would still own the land. (Keep in mind that the vast majority, if not all of the funding will be paid by private and corporate contributions.)



If you have made it to this point, you are probably saying, “Yeah, sounds great. But where’s the money going to come from?”


My reply is this.


You’re right. The idea is great. As I read though this, I can’t help but say to myself, “This place sounds awesome! I would love to have this on Long Island!” And I know that many others would express the same opinion.


That alone is a good start.


The money. That will come.

Long Island has a lot of money.

People and companies will contribute.

Nearly every student in every school will be behind it.

And they will want to help.

And they will want to come.


Ask your family.

Ask your friends.

Ask yourself.


Are you truly looking “for more visionary ways in which to grow our economy?”

Are you interested in establishing a legacy for Long Island and future generations?

Do you want to change the world?


Look no further.

Think outside the box.

Walk the walk.


“The Calverton Zoo and Animal Sanctuary.”



“When we build, let us think that we build forever.

Let it not be for present delight nor for present use alone.

Let it be such work as our descendants will thank us for,

And let us think

As we lay stone on stone

That a time is to come

When those stones will be held sacred

Because our hands have touched them

And that men will say

As they look upon the labor and wrought substance of them,

‘See! This our fathers did for us.’”

-John Ruskin (1819 – 1900)




Att. A          Existing Wildlife Facilities (Long Island, Bronx Zoo)

Att. B          Supporting Signatures

Att. C                   101 Fundraising Ideas

Att. D                   Bronx Zoo General Admission Fees

Att. E          WAO Financial Reports

Att. F          WAO Sources of Animals Placed

Att. A


Existing Wildlife Facilities





Att. B


Supporting Signatures



427 signatures collected in 3 days


(Not published on internet for privacy reasons)



Att. C


101 Fundraising Ideas[6]

These ideas are designed to trigger your imagination. Do not forget to think about safety concerns as you make your plans, such as seeking permission where necessary, and informing parents/guardians and teachers of your plans. The most important thing is to have fun!

1. Jellybean count: Fill a jar with jellybeans and have people pay to guess how many there are in the jar.

2. Dress-down/civvies day: If you attend a school that requires a uniform, have a day in which all the students can wear casual clothes. Charge each student who wants to participate. Make certain that you ask permission of your principal first.

3. Band and choir concerts: Ask your school band or choir to donate their time by performing a benefit concert for your cause. Charge admission for the event.

4. Walkathon: Choose a date and a route, make up some pledge forms, and advertise with posters. Have everyone who wants to participate gather donations or pledges using their pledge forms.

5. Bag groceries: Ask a local grocery store if you can bag people’s groceries for donations. Be certain to put up a sign saying what the donation is for.

6. Skip-a-thon: Choose a date, make up pledge forms, and advertise with posters. Have everyone who wants to participate gather donations or pledges using their pledge forms, then skip.

7. Raffles: Sell tickets and keep ticket stubs. On the date of the draw, have someone close his or her eyes and pick a ticket stub from all the ones that were sold. Do this publicly. The winner receives a prize.

8. Auction: Have individuals, groups and businesses donate goods and services. Be creative in what you can auction off and make certain that the goods and services are sold at reasonable prices.

9. Perform a free service for donations: Rake leaves, shovel snow, take care of a pet. When offering your service, ask the person who benefited from your actions for a donation toward your worthy cause.

10. Sell candy or cards: Work with reputable businesses that provide merchandise you can sell. Be sure at least half of the money raised goes to your cause.

11. Winter carnival: Hold a winter carnival in your local park or schoolyard. Invite students, staff, and the community. Charge admission and/or a small fee to play games.

12. Carnival day: Host a mini-carnival, with games, prizes and popcorn, in a local park or your own backyard. Charge admission and/or a small fee to play games.

13. Spelling bee: Look through some books or in the dictionary and come up with a list of words of increasing difficulty. Have participants and spectators pay to participate.

Battle of the bands: Gather some bands from your local community. Book a venue and advertise with posters, flyers, and radio announcements. Hold a mini-concert in which the audience chooses the winning band.

15. Pitch-a-thon: Rent a radar gun and measure how fast people can throw a baseball or kick a soccer ball. Charge $1 per try and give a prize to the fastest individual.

16. Sell buttons or t-shirts displaying your logo: Create a logo, and then make up a whole bunch of t-shirts, buttons, pens, or other gifts with your logo on them. Sell the items at a reasonable price.

17. Puppet show: Make puppets with socks, felt and other craft materials. Pick out or write a story. Set a date, time, and location. Advertise with flyers and posters. Sell tickets in advance and at the door.

18. Spaghetti dinner: Prepare a great dinner for students, teachers, or community members and charge a fee.

19. Hold a theme party: Decide on a fun theme. Charge an entrance fee, but be sure to explain to people what their cover charge is going towards.

20. Newsletter: Create a newsletter informing your peers and members of your community about your organization or cause. Sell the newsletter for a small fee. Be sure to provide information about how people can become involved and/or donate to your cause.

21. Plant a tree: select a nursery for seedling donations and then get people to sponsor a tree.

22. Pledges: Gather pledges to have dance-a-thons, rock-a-thons, or any other type of endurance contest you can think of.

23. Day of community service: Gather together a group of friends, and contact a number of organizations for which you would be interested in volunteering. Then have people sponsor you to do community service for 24 hours.

24. Food fast: Get together with a group of friends, gather pledges, and fast for a full 24 hours.

25. Piñata contest: Charge a fee to have each blindfolded person have one turn at trying to break a candy-filled piñata.

26. Craft sale: Make all the crafts yourself and sell them.

27. Geography bee: Organize a spelling bee composed of geographical names from around the world. Participants should obtain sponsors for their correct answers.

28. Family barbecue: Host a family barbecue in your backyard, with games and activities.

29. Three-on-three basketball tournament: Organize a basketball tournament in your school with the winning team receiving a prize. This can also be done with soccer, tennis, badminton, or any other sport.

30. Swim-a-thon: Get sponsors for the number of laps you swim.

31. Beat the goalie: Pick the best hockey or soccer goalie you know and invite people to try to score a goal for a prize. Every participant has to pay to play.

32. Bingo: Host a bingo night at a local hall, place of worship, or school.

33. Plant sale: Organize a plant sale with plants donated by local nurseries.

34. Games night: Organize an evening of board games.

35. Boat race: Organize a model boat race on a body of water. Charge a participant/spectator entrance fee. Prizes.

36. Fruit stand: Get permission to go to local farms and pick fruit to sell. Sell the produce in high-traffic areas or at community festivals.

37. Book sale: Ask all your friends, relatives, and teachers to donate their old books. Advertise your book sale by means of posters and flyers. Set up a table and sell books. If there are leftovers, you can always give them to a needy library, shelter, or school.

38. Bowling: Organize a bowling night or a competition. Charge everyone a small fee to enter or have participants get bowl-a-thon pledges.

39. Buy a brick: If you are fundraising to build a school or building, have people make donations to purchase bricks.

40. Petting zoo: If you live in an area in which there are farms nearby, organize a one-day petting zoo for children.

41. Coupon sale: Have coupon books donated by local businesses, and then sell them to students and adults.

42. International dinner: Have people from various ethnic origins cook traditional foods, and then charge admission to an international dinner.

43. Balloon pop: Before filling a balloon with air or helium, put a note inside. Have a certain number of the notes worth a prize. Have people buy balloons and pop them in the hope of getting the prize. (Be sure to pick up the broken balloons).

44. Scavenger hunt: Set a route and make a list of items that the participants need to find in order to win. Advertise your scavenger hunt well and charge everyone a small fee to participate. The winning person/group gets a prize.

45. Car wash: With a group of friends, set up a car wash in the parking lot of your school, church, or public area. (Be sure to ask for permission and make sure that people are careful of moving cars).

46. Carol-singing: During the Christmas season, go door-to-door singing carols for donations. It is a good idea to have a card or a flyer with some brief information about your organization to give to sponsors. You may want to have an adult accompany you. Remember to respect those who do not celebrate Christmas and who may not want to hear your carols.

47. Candle making: Make candles and sell them to family members. This can be educational and fun, but be sure to exercise all safety precautions.

48. Hug-a-gram: Advertise a hug for a dollar. Have people buy a hug for a friend. After a member of your group gives the hug to the designated person, give them a small card with a message from the person who sent the hug.

49. Sporting events tickets: Ask sports teams to donate a number of seats for their games and raffle off the tickets.

50. Charity ball: Hire a DJ or a band, rent a hall, advertise, and sell tickets for a dance.

51. Christmas ornament sale: Sell Christmas ornaments during the Christmas season.

52. Classic car show: Organize a classic automobile show. Invite people to attend and to bring their cars by placing ads in local newspapers, leaving flyers at local businesses, and charging people to come and see the show.

53. Miniature golf: Build a nine-hole miniature golf course at your school, featuring ramps, water and sand traps, and other obstacles. Charge people to play a round during lunch.

54. Bench-a-thon: Have people bench press weights in the school gym and collect pledges for every kilogram they lift. This is a popular event, especially with football players. Make sure all participants have spotters to ensure safety.

55. Clearing snow: Shovel snow from people’s driveways and walkways in the winter months for a donation.

56. Monopoly match: Have a group of students play a Monopoly tournament with the winner receiving a prize.

57. Guess the age of your teacher: Organize an event in which students pay to guess the age of your teacher. Obtain approval from your teacher first, however.

58. Hoopla: The competitor throws hoops over prizes. The person whose hoop completely lands over the prize gets to keep the award. Make sure you do not spend too much money on prizes.

59. Pumpkin-decorating contest: Around Halloween, hold a pumpkin-decorating contest among different grades of homerooms.

60. Debate evening: Research a number of debate issues and invite various community members to debate issues. Charge the audience to come and watch. The issues can be fun. For example, have your school principal argue that listening to music during class enhances a student’s ability to learn versus a student who thinks that music should be banned from school.

61. Dog show: Invite people to show off their dogs in a show. Make it a competition that people pay to enter, and offer a prize for the best groomed dog, most- and least-obedient dog, and so on.

62. Talent auction: Auction off the talents of people. For instance, great singers offer to sing at a wedding, party, or special event.

63. Duck race: Sell numbered plastic ducks. Set all the ducks afloat in a race on a river. The person who bought the duck that wins the race gets a prize.

64. Guess the number of coins in a jar: The winner receives all the coins and your group makes money by charging people for guessing.

65. Comedy hour: Host a comedy skit during lunch at your school and charge people to attend.

66. Nacho party: Plan a morning to make nachos and popcorn, which can be sold during lunch.

67. Eating marathon: Have a pie eating, hot-dog eating, or ice cream-eating contest. You can charge people to participate or to watch, or you can make all participants obtain pledges.

68. Face painting: Have a face-painting day. Advertise in advance and then charge a small fee for painting young kids’ faces during a school day or on a weekend.

69. Ugly tie contest: Have the students come to school wearing the ugliest tie they can find. Have them vote on the worst tie with the winner receiving a prize.

70. Flower show: Invite gardeners from your community to enter their flowers in a competition for a prize. Ask volunteer experts to be judges and charge all participants and spectators a fee.

71. Calendar sale: Create a calendar highlighting the projects and members of your organization, and sell it to students and their family members.

72. Sports tournament/fitness competition: Organize a sports tournament or fitness competition. Advertise well and charge spectators to come and watch groups compete. You may need to have medical personnel on hand.

73. Crazy hat day: Have students pay a fee to wear a crazy hat to school for the day.

74. “Get-out-of-jail-free” card: Pay to get out of a class period for a day. Ask permission from your teachers/principal  first.

75. Art sale: Have local artists donate some of their works, which will be displayed and then sold to the public.

76. Game show: Recreate one or more of your favorite game shows and charge contestants a small entrance fee. Sell tickets to the audience.

77. Gardening: Tend the garden of a neighbor, a local store, or community park for a donation.

78. Guest speaker: Invite a guest speaker to your home or local hall and sell admission tickets to raise funds for your cause.

79. Karaoke: Rent a karaoke machine, sell tickets or charge an admission fee, and sing all night.

80. Videos: Make and sell a video for youth tourists of places to go and cool things to do. Or create a How-To video; for example, how to improve your golf swing, or how to make crafts.

81. Kilometer of coin: Gather donations of coins (pennies, dimes, or quarters) and lay them side-by-side until they stretch out to be a kilometer long. Alternatively, surround your gym, library, or parking lot with the coins.

82. Recipe book: Gather together favorite recipes and put them together in a book. Sell the book through your school, sports organization, or community centre. Try to get the photocopying donated by local businesses.

83. Sit in a bath: Obtain sponsorship for kids to sit in a bath of something gross and out of the ordinary, such as baked beans or fruit-flavored gelatin.

84. Talent show competition: Invite people to show off their talent in a competition in which they can win a prize. Sell tickets in advance.

85. Henna hand art: Find out if any members of your group know how to apply henna (Indian hand art), which can be applied to people in your school for a fee.

86. Walk dogs: Love pets? Try walking dogs every day for a fee.

87. Toy sale: Hold a toy sale. The best season for this is just prior to Christmas.

88. Triathlon: Set a course of running, cycling, and swimming. Have participants get pledges to compete to win prizes.

89. Lemonade stand: Make lemonade, post signs, and sell it on a hot day.

90. January: Snow art contest.

91. February: Valentine’s Day dance; red carnations for Valentine’s Day.

92. March: St. Patrick’s Day party; spring car wash.

93. April: Spring flower sale.

94. May: Mother’s Day flowers sale.

95. June: Father’s Day sale; end-of-school pool party (with lifeguards).

96. July:
Canada Day festivities with refreshment/food booths.

97. August: End-of-summer party.

98. September: Back-to-school dance; back-to-school supplies sale.

99. October: Halloween party; pumpkin sales; Thanksgiving turkey raffle.

100. November: Remembrance Day donations.

101. December: Christmas tree sale; gift-wrapping service; New Year’s Eve

Att. D


Bronx Zoo General Admission fees





Fall/Winter Rates

October 31, 2004March 25, 2005










Wednesday suggested donation is the same as general admission.

All day parking    $7/car          $15/bus





Spring/Summer Rates

March 26, 2005October 29, 2005










Wednesday suggested donation is the same as general admission.

All day parking    $8/car          $16/bus


Att. E


WAO Financial Reports



Annual Report


Form 990



Att. F

WAO Sources of Animals Placed

This is only a partial list of agencies that have placed animals at the WAO sanctuary:

Cancun Animal Friends Shelter

Greek Animal Rescue (GAR)

International Fund for Animal Welfare (IFAW)

Born Free Foundation (BFF)

World Society for the Protection of Animals (WSPA)

American Society for Prevention of Cruelty to Animals (ASPCA)

Houston Society for the Prevention of Cruelty to Animals

Sarasota In Defense of Animals (SDA)

Jungle Friends

Baylor University

Texas Animal Control Association

New Jersey Department of Fish and Game

California Department of Fish and Game

The City of Arlington

Black Beauty Ranch

Texas Parks and Wildlife

Louisiana Department of Fish and Game

The United States Department of Agriculture (USDA)

Paramount Kings Dominion of Virginia

The Bear League

Louisiana Animal Control

Kerrville Humane Society

City of Castle Hills

San Antonio Animal Control

Oregon Department of Fish and Game

Texas Safari Park

Humane Society of North Dallas

Bowling Green Humane Society, Kentucky

Del Rio U.S Customs

Deer Path Haven, Illinois

Thousand Islands Children Zoo

Michigan Humane Society

Virginia Humane Society

Birmingham Zoo

American Sanctuary Association

San Antonio Police Department

Wolf Rescue Center, Colorado

Pasadena Humane Society

Walt Disney World

Bexar County Sheriff’s Department

Comal County Sheriff’s Department

Bandera County Sheriff’s Department

Arbuckle Wilderness Park

Scotch Plains Zoo

Royal Vesta Acres, New Hampshire

Cougar Preservation

Animal Friends Humane Society, South Dakota

[1] New York Sate Department of Fish and Game

[2] Based on the figures in the section Cost to Build, the sanctuary would be built in four phases, each costing $8-10 million.

[3] Torre Design Consortium, a professional architectural corporation experienced in zoos throughout the US and internationally, based in Louisiana. Ace Torre, Master Planner.

[4] Wildlife Conservation Society 2004 Financial Report

[5] Using a 36% local attendance rate based on Long Island’s population of 2.78 million.

[6] From the non-profit organization “Feed the Children” website on 02/26/05